Brand safety concerns affect advertising around adult content
Problem: Scope creep in media buys is causing our ads to appear alongside adult content, which undermines brand trust. Tension: We must reconcile two competing objectives: Maximize audience scale and engagement. Protect brand integrity and customer trust. Current safeguards and their limitations: Keyword filters: Fast but brittle; miss contextual nuance and can generate false positives/negatives. …
Brand safety concerns affect advertising around adult content Read More »









